Instagram profiles are like a second homepage for our handmade businesses. For many who stumble upon your feed, it is the first impression they have of your brand and the backbone to your social media presence. Using Instagram is crucial to the success of your marketing strategy. So, how can we use elements like our Instagram profile picture, name, and bio to turn casual scrollers into lifelong fans? I’ve got 5 Instagram profile tips to help you do just that.
All great Instagram profiles have a few things in common: a recognizable photo, a memorable name, an interesting or funny bio, and a call to action, directing users to a relevant product or campaign. A little creativity and effort can take your bio from meh to WOW!
Make the most of the 150 characters you can put in your IG bio. This replay of my Instagram LIVE series covers 5 things you should absolutely do to get more eyes on your profile, improve your chances of being found in search, and help followers fall in love with your brand.
- Why your PRIVATE Instagram account is turning customers away.
- The secret to getting found in search on Instagram.
- How to infuse your brand’s personality into your bio.
- BONUS: How to multiply the number of active links available through your bio.
Which of these tips could help improve your Instagram bio? Leave a comment with your favorite tips and burning questions. Catch my Instagram LIVE streams every Tuesday at 7pm EST for more advice and insight on running a handmade business. Find even more tips HERE.